Released on: February 29, 2008, 6:41 pm

Press Release Author: Jordyn K Borczon / MLC PR

Industry: Entertainment

Press Release Summary: Newly reestablished music promotion firm M. Loring
Communications hires Jennifer Lyneis to head radio promotion.

Press Release Body: Los Angeles, CA (February 29, 2008) - Mona Loring, president of
M. Loring Communications officially announced today that veteran radio promoter,
Jennifer Lyneis, has been named VP of Radio Promotion for the newly reestablished
music promotion firm.

Jennifer Lyneis has over ten years of radio promotion and corporate sponsorship
experience, and has held prestigious positions in the music and entertainment
industries. She has served as the head of artist development and adult contemporary
promotion at TJ Promotion, worked with Warner Brothers Records, and was recently
head of promotion at Sony Records. She has worked with artists such as Jack Johnson,
Guster, Tyler Hilton, Nelly Furtado, Michelle Branch, Mariah Carey, Alanis
Morisette, Brian McKnight, and many others.

"When I decided to reestablish M. Loring Communications, and start it up as a music
promotion firm, Jennifer Lyneis was only one person I considered to head up radio
promotion. Jen and I have worked with mutual clients in the past, and we had great
chemistry on every project. Plus, she has an impressive résumé, while consistently
producing impressive outcomes with the radio promotion and corporate sponsorship
arenas. I am excited to add her to our team and see what kind of magic the new firm
can create for the music industry," says Loring.

Throughout the years, Jennifer's work of promoting artists to national radio has
earned her highly esteemed awards including Radio Promoter of the Year from New
Music Weekly Magazine in 2003 and 2004. As VP of radio promotion, Jennifer will head
up radio promotion at M. Loring Communications, but also acquire corporate
sponsorship and music licensing for the firm's clientele. Lyneis shares, "I believe
we can bring new acts to the attention of the buying public by using corporate
sponsors, and it brings great rewards to everyone involved. Aligning your artist
with a major brand is a more effective way to bring it to the masses. I love
consulting with clients about not only their song order and selection for radio
promotion, but also finding brands that fit an artist best for corporate
sponsorship."

For more information please visit M. Loring Communications at:
www.mloringcommunications.com or contact Jordyn K Borczon at 805/217.5537 or
Jordyn@monaloring.com.

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About M. Loring Communications:

M. Loring Communications (AKA MLC) is a full service music firm specializing in
radio promotion, artist development and consulting services. MLC's strategy is to
offer unsigned artists and major and independent labels promotional and
developmental services. MLC plans on breaking new artists, crossing underground
artists into mainstream acts while taking major hitters to brand new heights.
Through the various services available, music industry professionals can rest
assured that MLC will provide everything they have ever needed in a promotional
music service firm.




Web Site: http://www.monaloring.com

Contact Details: M. Loring Communications
PO Box 1096
Agoura Hills, CA 91376
(805) 217-5537
Jordyn K Borczon
jordyn@monaloring.com